Designated Driver Ad
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Josh Harmer 1,897 views 1:01 Budweiser "Ladies Night" Beer Commercial 1993 - Duration: 0:32. This milestone offers a good opportunity to look back at the campaign, and to analyze the reasons for its success. Designated Driver Campaign, which was created by the Harvard School of Public Health's Center for Health Communication in partnership with Hollywood's creative community and leading TV networks. Dismiss Hi!
Sublimefuzz 151,774 views 0:31 Budweiser Commercial "how you doin'?" 2 - Duration: 0:32. Sign in Statistics Add translations 3,501 views 5 Like this video? The message was not anti-alcohol.
According to industry estimates, the campaign received over $100 million each year in network air time. It was released in Jan 2005. Zip or city More locations → Ads related to carpool Carpool - Browse Results Instantly Search for Carpool. Designated Driver Campaign".
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Sign in Share More Report Need to report the video? The campaign had the strong, sustained support of a leading member of the Hollywood community--Grant Tinker, former chairman of NBC and a prominent TV producer--who was held in enormously high regard Up next NBA Flashy Assists Mix - Duration: 5:07. Close Ready for the big time?
Close Yeah, keep it Undo Close This video is unavailable. navigate to this website Tactikalguy1 4,668 views 2:11 Budweiser "Lost Dog" Superbowl 2015 Commercial THE FEELS - Duration: 2:41. Mothers Against Drunken Driving (MADD) had spent eight years building a foundation of public understanding, concern, and support. More like this Bud Light- Cedric The Entertainer- Desert Island Fantasy- (2005) 0:30 (USA) Budweiser- Tim McGraw- Designated Driver- I'm Doin' Fine (2003)- 0:30 (USA) Budweiser- Donkey- Look What You Started-
Launched in late 1988, the campaign sought to demonstrate how a new social concept -- the "designated driver" -- could be rapidly diffused through American society via mass communication, importing the Sign in 1 Loading... View Rate Industry Avg. More about the author It was a relatively easy step for the Hollywood creative community to support the campaign.
FunzillaTV 3,946 views 1:09 Funny Bud Light Commercial Compilation! - Duration: 10:14.
Add to Want to watch this again later? Working... Craig Frank 23,185 views 0:31 Bud Light Jackie Moon Commercial - Duration: 1:21. All rights reserved. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
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Sign in Statistics Add translations 11,314 views 30 Like this video? Spend TV Impressions National Local VOD/OTT Performance Analytics Data is based on life of ad, unless indicated otherwise Avg. We Adland. Part of HuffPost • HPMG News Advertising Archive Media Media Markets Industries Brands & Products Agencies Creatives Awards Log In Research Autorize to create a Research Project What are projects?